The link I post is about a management training, sorry it is in Dutch! But it is about the implementation of word-of-mouth in your organisation. The training is for managers or other professionals in organisations how wants to make the swith from traditional marketing to working together with the customer.
During the training, Steven van Belleghem (author of the book, ”The conversation manager”, very interesting book) talks about that traditional marketing doesn’t work anymore and that something needs to change! Also he talks about the principles of word-of-mouth and the implementation possibilities of word-of-mouth!
You can still register for the training!
http://www.frankwatching.com/archive/2012/01/03/event-training-conversation-management-2/
Kind regards,
Sebastiaan
